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About Face Eye Paint Review


Amber is a web writer whose articles focus on beauty, skincare, health, and wellness!


About Face by Halsey

The About Face makeup line by Halsey was anticipated across the world. This singer is known for doing her own makeup looks for concerts. She even completed all of her own makeup looks using the About Face line for the launch videos and pictures! Halsey takes the definition of creativity to new heights, and her makeup brand did not disappoint.

Review of the About Face Eye Paint

The About Face eye paint is available as Matte Fluid Eye Paint. It’s only available in a matte finish. Each tube of eye paint is $24. According to the website, it’s a one swipe finish, thanks to the applicator. It’s also smudge-free, so you don’t have to worry about your makeup being a mess later on.


There are quite a few benefits to using About Face Eye Paint that make it well worth the price tag. The pros are:

  • Smudge-free
  • Dries quickly
  • Dries smooth
  • Very pigmented
  • A complete look in one eyeshadow
  • It doesn’t require a primer or setting spray to stay in place
  • Easy to remove


This eye paint comes with some serious benefits, but it also comes with a few downfalls.

  • Is not waterproof
  • The applicator can make getting a smooth line on your eyelid difficult
  • Limited eyeshadow looks

This eyeshadow can handle rough days. It can stand up to babies poking your eyelid because they are curious. It was designed with staying in place in mind.

Great for Minimalists Too

About Face is marketed as a great makeup for being creative, but that doesn’t mean that you have to be creative with five different eye paint colors. Instead, it can work for the minimalist, too. A quick swipe is all it takes for a complete eyeshadow look.

Not only is this ideal for the makeup minimalist, but it is also an exceptional product for those busy mornings. Full glam makeup looks are always hot, but eye paint will get you out the door in under a minute while still looking fabulous.

Easy to Remove at the End of the Day

To remove About Face Eye Paint, you simply wipe it off. It might take a couple of wipes with a makeup remover, but it comes off as effortlessly as it glides on. My Ipsy Face Cleansing wipes took this makeup off, and they don’t have the power to remove anything waterproof. That means that you could also use a damp rag with water.

About Face Eye Paint is Not Ideal for the Beach

While this eye paint can hold its own if you have to go somewhere in the rain, it’s not going to survive a day at the beach. Swimming is out of the question. Not only is swimming out of the question, but long walks in the rain are also not going to happen when you’re wearing this eye paint. Make sure that you keep your plans for the day and the weather in mind before putting it on.

Those that are looking for a waterproof eyeshadow can switch out their About Face Eye Paint for something else for the day. Tom Ford Emotionproof Eye Color is seriously pigmented so that you can wear a single eyeshadow color for a complete look just like About Face, but it’s going to stay in place when it's exposed to more than a little bit of water.

Opt for Powder or Cream Eyeshadow for More Looks

The one major downside that you’re going to notice about this eye paint is that it is not blendable. It dries so fast that completing an entire smokey eye is impossible. Aside from a quick eyeshadow topper or graphic eyeliner looks, you’re just too limited with eye paint.

Make sure to scrape the excess off the brush by sliding it along the opening of the tube as you take it out.

Make sure to scrape the excess off the brush by sliding it along the opening of the tube as you take it out.

How to Apply About Face Eye Paint

When applying this eye paint, it’s important to remember that the brush is not like any other eyeshadow brush. Because of this, it holds onto too much product after initially taking it out of the tube. Make sure to scrape the excess off the brush by sliding it along the opening of the tube as you take it out.

After that, simply slide the brush along your eyelids. If you are a beginner, use a concealer brush before the product sets for a crisp, smooth eyeshadow line.

Read More From Bellatory

Use a Concealer Brush For a Crisp Line

The lip gloss style applicator that comes with the eye paint is great for making sure that you have plenty of product on the brush. It lets you paint your entire eye, or parts of your face, in one swift swipe. However, if you’re going for a basic eyeshadow look, you want it to look nice. Before the eyeshadow dries, use a small concealer brush to smooth out the rough line at the top of your eyelid.

About the Brand

About Face breaks the rules when it comes to makeup. Instead of focusing on perfection that the makeup industry bombards us with, the focus for this makeup is on the fun. After all, that’s why we all began playing with makeup when we were younger, right?

This is seen in the lack of precision tools designed for perfection that shoppers have become accustomed to and in the beautiful, bold colors. Halsey strongly feels that makeup helps you look cool; it’s never about being flawless. We are all imperfectly gorgeous.

No Sexism

The Halsey makeup line isn’t just for women. Instead, it’s for everyone that loves makeup! The website doesn’t use pronouns to describe their makeup as other brands do. Pictures on the website display every gender! About Face nailed being inclusive with their makeup line.

Great for Different Skin Colors

About Face doesn’t display just one skin tone on their page. Instead, you’ll notice a nice variety to show you that this makeup is designed for you, regardless of whether you have light skin or dark skin.

Vegan and Cruelty-Free

Halsey boasts that her products are both vegan and cruelty-free. This is something that she stated before the launch, according to this article. More and more makeup is trending towards vegan being the future of beauty, and About Face is right on time to help you transform what used to be a trend into a lifestyle.


When compared to other name brands of make-up, About Face is one of the more affordable brands. The complete line ranges in price from $14 to $32.

Where Can I Buy About Face Eye Paint?

You'll find the entire collection for sale on the About Face website here. (Please keep in mind that this is not an affiliate link. That means that I don't make a single cent if you choose to click the link and purchase something from the website. This is an honest review, and I won't make anything from you purchasing the makeup.)

About Face makeup is being sold directly to the consumer via the website.

Aside from the website, you can find About Face makeup sporadically in your Ipsy Bag! (That's where I got mine.)

In Conclusion

About Face Eye Paint will instantly remind you of stage makeup. The colors are bold and heavily pigmented. It lasts all day long, no matter how active you are. The primary downside is that it’s not as blendable. This isn’t going to work for a person that loves doing a smokey eye every day.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2021 Amber Lynn


Sp Greaney from Ireland on May 07, 2021:

I didn't even know that she released a makeup line. It's interesting to see that it is also vegan and cruelty free. I think that consumers will eventually expect all beauty products to be like this. It's amazing how theses celebrities can release beauty products at such affordable prices too.

Amber Lynn (author) on May 05, 2021:

It definitely is!

Iqra from East County on May 05, 2021:

Thanks, Angel for sharing this face eye paint. It looks like 2021 is already off to an exciting start with a new beauty brand called About Face.

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